How to Stay in Business When COVID-19 Strikes

We are sharing some ideas and tips on how your public adjusting company can help others during the COVID-19 coronavirus pandemic.

General Disaster Tips

  • Share what you know
  • Reach out to everyone
  • Don’t spread fear and misinformation
  • Take this time to plan ahead

Share What You Know

  • Right now, EVERYONE is uncertain of the future.
  • Health and economic futures for both people and businesses are unknown.
  • As a Public Adjuster, you are accustomed to helping people through very stressful situations.
  • Be a light. Help others. Calm fears. Share knowledge. Stay safe!

Reach Out To Everyone

  • Let everyone on your contact list know you are thinking of them – that’s it. NO offer to sell.
  • Send personalized VIDEO emails! BombBomb is our favorite.
  • Create something useful to send.
  • Video calls seem a little more welcome today than in the past.
  • Send letters! Yes, actual letters in the mail.

Don’t Spread Rumors

  • Don’t Feed Fear – Stick to what you know, and help people with any property or business loss.
  • Build Trust – People look to their Public Adjusters to navigate them through difficult losses. This will be no different.

Take This Time To Plan

  1. Catch up on general filing and data entry
  2. Create a master set of documents such as POL & welcome letters
  3. Take a good look at your claim process & look for areas to improve or restructure
  4. Audit settled claims for recoverable depreciation
  5. Get your license in additional states
  6. Join a state or national industry association

Time to Ramp Up Your Marketing Efforts

Below is a great breakdown of how and where you should think about spending your time and budget – inspired by our friends in the real estate, HVAC, restoration, electrical and construction industries.

  • 25% Traditional Marketing – yellow pages, TV/radio ads, direct mail, trade shows / expos, membership / associations
  • 45% Digital Marketing – website, email, social media, Google Adwords (PPC), Facebook Ads
  • 30% Grassroots Marketing – An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

Traditional Marketing – Playing the long game…

  • Must be set up well in advance – These marketing tactics take awhile to set up and execute. They also have more longevity than other types of marketing.
  • Requires long term commitment for results – You will not get your investment back for awhile, and results do not show up immediately. Must keep reinvesting to build success.

Digital Marketing – The Key to 24 / 7 Marketing to Exactly the Right Prospects

  • What – website, email, social media, paid digital
  • How – quick to execute, reoccurring results, customizable, trackable

Grassroots Marketing

Sometimes called “Gorilla Marketing,” it is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend.

This involves high energy and imagination focusing on grasping the attention of the public on a more personal and memorable level.

  • Print Materials – flyers / door hangers, promotional business cards, targeted direct mailings
  • Digital Assets – helpful web / video series, create a blog, write an eBook
  • Networking Connections – HOA / Real Estate agents, free home inspections and policy reviews, call your old clients!
  • Big Ideas – up your branding game, community events (not now, but plan now), digital mastermind group

…The BIG AUDACIOUS IDEAS are in the video be sure to watch… 

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